NoSQL databases are often compared by various non-functional criteria, such as scalability, performance, and consistency. This aspect of NoSQL is well-studied both in practice and theory because specific non-functional properties are often the main justification for NoSQL usage and fundamental results on distributed systems like the CAP theorem apply well to NoSQL systems. At the same time, NoSQL data modeling is not so well studied and lacks the systematic theory found in relational databases.
NoSQL Data Modeling Techniques
Great, long discussion on NoSQL data modeling.